管理行业英语/21世纪应用型本科教育行业英语系列教材(附送光盘1张)

前言
Unit1 SocioeconomicAgent
Listening Situation 1 Interviewing for a job as a sales representative
Situation 2 Preparing for a good job interview
Speaking Situation 3 Asking about a job opening
Situation 4 Attending a job interview
Reading Passage 1 How Does Fiscal Policy Work?
Passage 2 Internet Businesses: Another Digital Gold Rush
Writing A Resume
Unit2 Foreign Trade Enterprise
Listening Situation 1 Introducing a job
Situation 2 Describing a job of an international trade specialist
Speaking Situation 3 Discussing a business plan
Situation 4 Talking about the details of a sole agency agreement
Reading Passage 1 Sales/Purchase Contract
Passage 2 New Insight into Trends of Chinese Footwear Industry
Writing A Letter of Job Application
Unit3 Manufacturing Enterprise
Listening Situation 1 Meeting a foreign guest at the airport
Situation 2 Making a welcoming speech
Speaking Situation 3 Arranging the hotel
Situation 4 Receiving a foreign guest at a dinner party
Reading Passage 1 Markets and Marketing
Passage 2 Automotive Industry in the People's Republic of China
Writing Sample 1 A Letter of Enquiry
Sample 2 A Letter of Reply
Unit4 Corporate Structure
Listening Situation 1 Introducing a company
Situation 2 Creating a company profile
Speaking Situation 3 Making an appointment with client for lunch
Situation 4 Making an appointment with client for business
Reading Passage 1 Corporate Governance
Passage 2 Chief Executive Officer
Writing Sample 1 A Letter of Order
Sample 2 Acknowledgement
Unit5 Corporate Culture
Listening Situation 1 Showing a customer around a toy show
Situation 2 Creating a business video--a virtual company tour
Speaking Situation 3 Showing the customer around the factory
Situation 4 Asking for more information
Reading Passage 1 Fortune 500
Passage 2 Women CEOs
Writing Sample 1 Complaint Letter
Sample 2 Reply to a Complaint Letter
Unit6 International Economic Cooperation
Listening Situation 1 Introducing new products to a potential client
Situation 2 Getting better prepared for product introduction
Speaking Situation 3 Talking about joint venture with a foreign partner
Situation 4 Discussing cooperation with a foreign partner
Reading Passage 1 Foreign Direct Investment
Passage 2 Driving Low Carbon Business
Writing Memo
Unit7 International Market
Listening Situation 1 Talking about marketing strategies for a new product
Situation 2 Planning a specific procurement process
Speaking Situation 3 Asking for a 25% discount
Situation 4 Negotiating prices with a supplier
Reading Passage 1 Commodity Markets
Passage 2 7 Ps of Services Marketing
Writing Workshop Agenda
Unit8 The Situation and Development of the World Economy
Listening Situation I Holding a dinner party for a client
Situation 2 Making an appreciative speech
Speaking Situation 3 Picking up a client at the hotel
Situation 4 Seeing off the client at the airport
Reading Passage 1 The World Economy: Pulling Apart
Passage 2 The World Economic Outlook
Writing An Abstract for a Thesis
参考答案
Glossary

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